Puma, known for its fierce competition with sportswear behemoths Adidas and Nike, boasts a logo that embodies the essence of its dynamic brand. However, the emblematic image of the pouncing puma is a relatively recent development in its history.
Back in 1948, Puma’s initial emblem depicted an agile creature vaulting over the letter “D,” a nod to its founder, Rudolf Dassler. As time progressed, the brand name “Puma” was incorporated into the emblem.
It wasn’t until 1967 that the current emblem, showcasing the streamlined figure of a puma, was unveiled. This design, referred to as the “No. 1 Logo,” has become a defining mark of the Puma brand, undergoing subtle modifications over the years to achieve a more refined appearance. So when you next encounter the Puma emblem, it’s interesting to recall that its origins lie in the depiction of a leaping entity, which was quite different from the elegant feline symbol we recognize today.
